Hi, I’m Alexa...proud mama to three amazing girls, passionate advocate for self-care, and business coach who believes that beauty isn’t just what you see in the mirror—it’s what you feel.

On my journey of balancing motherhood, career, and self-growth, I discovered two things that changed my outlook entirely...the right routine and the right community.

My self-care journey took a delightful turn when I found LimeLife. What began as a skincare experiment quickly became a mission...real products for real women, routines that are easy to follow and a business that creates real impact. Today, I’m proud to help women simplify their skincare, feel confident in their makeup, and build something meaningful alongside it.

At the same time, I’m thrilled to partner with EllieMD...an exciting brand collaboration that brings together clean beauty, wellness and innovative solutions. It’s about bridging the gap between feeling good, looking good, and doing good.

What I Believe In...

- Beauty that supports your life—not complicates it. Between mom-duties, board-meetings and everything in between, you deserve a routine that works.

- Confidence from the inside out. Makeup and skincare are tools—not masks. I’ll help you discover shades and products that reflect your unique tone and style.

- Community & growth. Whether you’re new to skincare or growing your own business, you don’t have to walk the path alone. I’m here to guide, cheer, and grow with you.

If you’re ready to build a skincare routine that fits your life, explore makeup that highlights your features, or dive into a business that aligns with your values—then let’s walk this journey together. Because you deserve to feel beautiful, empowered, and fully you.